About us
Iryna Giblett AB is a Swedish company that is a manufacturer of professional nail products. We have developed a new concept that we believe will allow nail technicians to earn more money and compete against low-cost salons. Our products were developed and widely tested during 2009 and will become available in February 2010.
Iryna Giblett is an internationally respected nail artist and competition judge who is also the Editor of the ImagiNAILtion nail art magazine. Iryna's nail art designs regularly grace the covers of international nail magazines and her design articles have been published in eight countries. In March 2010 she will be one of the judges at the prestigious World Championships in Düsseldorf, Germany and in May is the lead nail art educator on Europe's first nail art cruise (http://www.nailcruise.com/en/).
It’s about more than nail products - education is the key
Our central philosophy is to Educate and Inspire. By this we mean to deliver world-class education to nail technicians and inspire them to develop their potential as nail specialists so that they can a) make more money and b) compete more effectively with low-cost salons in their area.
It's a new concept and a new way of thinking
Product sales is are simply a method for us to deliver our combined knowledge and experience to the nail technicians. Our products are good - but there are many good products in the market already.
What we are about is delivering world-class education and helping nail technicians to develop their skills so that they stand out against their local competition and attract customers who are willing to pay more for higher quality services. This will also have the effect of raising the professional status of the industry we all love.
Our concept of providing free education to nail technicians who buy our products is unique in the industry. The concept has taken more than two years to develop and comes from speaking with hundreds of nail technicians in many different countries about the problems they face.
We are deeply grateful to our many friends in the nail industry for sharing their knowledge, comments and suggestions.
Helping nail technicians by helping schools
The idea is very simple: By offering schools very low prices on our products, they will be able to create enough profits to allow them to provide free or discounted education to nail technicians who buy our products. We will build a team of schools and where necessary train them so that their knowledge and skills are seen as the best in the industry. The schools will then be able to pass on this knowledge direct to the nail technicians in their region, and provide mentoring and support to new nail technicians to help them be successful.
To learn more please read more about Our Offer to schools, nail technicians and experts. If you have any questions, you are very welcome to contact us for more information.
Our nail art and design magazine: ImagiNAILtion
In June 2009 at the Premiere Orlando show in the USA, Iryna and Bob Giblett launched their new educational nail art and design magazine called ImagiNAILtion.
Published four times a year, the magazine contains ten step-by-step nail art tutorials by expert nail artists together with educational articles from industry leaders.
The concept behind the magazine was to find a way to provide expert education at a price that all nail technicians can afford. For many nail technicians who live in smaller towns or remote locations, the cost of travel, hotels and then education is too expensive. So now for less than $10 a month they too can receive high-quality education.
For more information please visit the magazine website: